This Agreement governs your use of the Harutane platform as a creator (“you”, “your”, “Creator”). By accepting it — or by using the platform — you agree to these terms. If you are accepting on behalf of a company, you confirm you are authorised to bind it.
Harutane is a platform that turns your characters and intellectual property (“your IP”) into videos, print-on-demand goods, digital products and subscriptions, and sells them to end customers on your behalf. We act as the merchant of record: we take payment from customers, handle tax and fulfilment where applicable, and pay you your share. We may add, change, or withdraw products, features and sales channels at any time.
Harutane runs a single shared storefront listing the shops of creators on the platform. Your shop is included in it by default. Being listed means your shop and your personalised products can appear there, and that affiliates on the platform may promote and sell them. Where an affiliate brings a sale, their commission is taken from that sale before your share and ours are worked out, so the two of us fund it in proportion to our normal shares. Nothing about being listed changes who owns your IP, what you charge, or your own storefront, which continues to operate exactly as it does now.
You can take your shop out at any time, from Settings in your account, and put it back just as easily. Removal takes effect on the shared storefront straight away; it does not affect orders already placed, commission already earned by an affiliate on a sale they introduced, or your own shop.
We keep a commission on each sale and pay you the remainder after deductions. Current commission rates are approximately: digital downloads 20%, print-on-demand 32% (after the supplier’s product cost), and personalised videos and subscriptions 32%. Payment-processing fees, supplier/production costs, and applicable taxes are deducted before shares are calculated.
To ensure every product covers its production cost, we set minimum prices (for example, a minimum per personalised video and a minimum annual subscription price) and a maximum number of credits/videos a subscription may include relative to its price. We may adjust these minimums, maximums and the formula behind them at any time without notice. You are responsible for setting your own prices within these rules.
Some customers buy a platform-wide “All-Access” pass rather than an individual product. Revenue from All-Access is shared with participating creators through a monthly royalty pool (currently 33% of net-of-fees All-Access revenue), divided between participating creators according to each creator’s share of that month’s usage. We may change the royalty percentage and the way the pool is calculated and divided at any time, without notice. Generation and hosting costs are borne by us. You are enrolled by default and may opt out at any time from your account; opting out applies from the next calculation.
You keep ownership of your underlying IP — your characters, names, artwork and brand as they existed before the platform. You grant us a worldwide, royalty-free, sub-licensable licence to use your IP as needed to operate the platform and to produce, market and sell products and videos.
Any video or other content generated through the platform is jointly owned by you and Harutane (each a joint owner of the whole). Without limiting that joint ownership, you grant us a perpetual, irrevocable, worldwide, royalty-free and fully sub-licensable right to host, reproduce, modify, adapt, create derivatives of, publicly display, distribute, promote, and otherwise commercially exploit any generated content as we see fit — including for marketing, promotion, showcasing the platform, training and product development, and resale — without further consent, attribution or payment beyond the shares set out in this Agreement.
This licence and the joint-ownership of generated content survive termination of this Agreement. You waive any moral rights in generated content to the extent permitted by law. Each joint owner may exploit the generated content without accounting to the other beyond the revenue shares in this Agreement.
Uploads. This also covers anything uploaded to the platform — by you, or by a customer through you (for example reference images, photos, artwork, audio or text). You grant us (and confirm you have the right to grant us) a perpetual, irrevocable, worldwide, royalty-free, sub-licensable licence to store, use, reproduce, modify and incorporate that uploaded material into generated content, and to use the resulting generated content as set out above. You are responsible for obtaining any consent needed from a person featured in an upload (including image/likeness and, where a minor is involved, from a parent or guardian), and you warrant that each upload is lawful and does not infringe anyone’s rights.
Anyone may report content to us at legal@harutane.com. On a report, or on our own initiative, we may immediately hide, unpublish or delete any product, video, image or listing, hold or cancel orders for it (including orders already placed and, where the printer allows, orders already sent to print), and suspend the account behind it — all without notice to you and without liability. We do not have to decide whether a claim is correct before acting, and acting is not an admission that anything was wrong. If you believe we removed something in error, tell us and we will look again.
Where we refund, recall, destroy or reprint anything because of your content, or a supplier charges us or ends our account because of it, those costs are recoverable from you under section 12 and may be set off against your earnings, including earnings not yet cleared.
We may review, refuse, edit, unpublish or remove any product, template or content at our discretion — for example if it may breach this Agreement, infringe rights, or harm the platform — without liability to you.
Either party may end this Agreement at any time. We may also suspend or terminate your account immediately if we believe you have breached this Agreement or created legal, financial or reputational risk. On termination we will pay you any earnings that have properly cleared, less any amounts we are entitled to withhold; earnings connected to fraud or a material breach may be forfeited. Sections on intellectual property, ownership of generated content, payouts already made, warranties, indemnity and liability survive termination.
The platform is provided “as is”. We do not guarantee any level of sales, income, uptime, or that any product or video will be produced or approved. Nothing in this Agreement creates a partnership, employment, agency or joint venture between us beyond what is expressly stated.
To the fullest extent permitted by law, we are not liable for indirect or consequential losses, or for lost profits, revenue or goodwill, and our total liability to you in any 12-month period is limited to the commission we retained from your sales in the prior 3 months. You will indemnify us against any claim, loss or cost arising from your IP, your content, or your breach of this Agreement (including third-party IP claims) — including our legal costs on a full indemnity basis, damages or settlements we pay, the cost of refunding, recalling, destroying or reprinting affected products, and any charge, penalty or account loss imposed on us by a printer, payment provider or sales channel. We may withhold, set off or forfeit any earnings held for you (including amounts not yet cleared) against those costs, and hold them until the matter is resolved. Nothing limits liability that cannot be limited by law.
We may run a referral programme under which recruiting another creator earns you credit against your own subscription fees — a fixed monthly amount per referred creator on a paid plan (published on the platform; at launch £4 per month for a Creator-tier referral and £5 per month for a Pro-tier referral), for each referral's first six paid months. Credit accrues monthly in arrears, only after the referral's own subscription payment has settled, and is reversed if that payment is refunded or disputed. Referral credit applies to subscription fees only: it is never cash, never generation credits, and never a share of anyone's sales or top-up purchases. Credit that exceeds your current bill rolls forward. Referral rewards are single-level only: rewards arise solely from creators you directly refer, never from their referrals in turn. To the extent permitted by law, we may change, suspend or withdraw the programme, its amounts, windows and eligibility at any time without notice, and may set different rates for different cohorts or campaigns; changes apply to future rewards only, and credit already accrued under the rules in force at the time is honoured. Self-referral, fake or incentivised sign-ups, or any manipulation of the programme may result in disqualification and forfeiture of unaccrued rewards. A temporary plan upgrade granted as a campaign or partnership reward expires on its stated date, after which your account reverts to your prior (or paid) tier.
Allowances for included ("everyday") video generations, giveaway or claim caps, and any other free-generation quotas are operational figures, not entitlements. We may adjust, throttle or suspend them at any time, without notice — including temporarily during busy periods — to maintain service performance and manage cost. Paid, delivered orders are unaffected by such adjustments.
From time to time we run platform campaigns (for example a coordinated launch) with associated awards, leaderboards and prizes. Participation is optional. Eligibility for awards may require compliance with campaign rules — for example using the official campaign sound and tag within the campaign window. Award judging (including any community vote) is at our discretion and final; leaderboard and campaign performance data (such as sales counts, view counts and rankings) is visible to other campaign participants for the duration of the campaign and may be retained read-only afterwards. Prizes are non-transferable, have no cash alternative, and may be substituted with prizes of equivalent value; a prize consisting of a temporary plan upgrade or commission adjustment reverts automatically at the end of its stated period (see also section 3). We may amend, suspend or cancel a campaign at any time; accrued sales earnings are unaffected.
We may update this Agreement at any time. If a change is material we will take reasonable steps to notify you (for example by email or in your account) and may ask you to accept the new version. Your continued use of the platform after an update constitutes acceptance.
This Agreement is governed by the laws of England & Wales, and the courts of England & Wales have exclusive jurisdiction. If any part is unenforceable, the rest continues to apply. We may assign this Agreement (for example on a sale of the business); you may not assign it without our consent. This Agreement is the entire agreement between us on its subject matter and supersedes prior discussions.